A few weeks ago, Jennifer and I visited Northern Thailand for a research visit to the successful Doi Tung Development Project. The project was initiated by the Princess Mother (affectionately known as a Mae Fah Luang, or Royal Mother from the Sky) in 1987 as a way to give villagers in the region an alternative to opium farming and address rural poverty. It is an example of how social enterprise can work at its best.
The drive to Doi Tung from the airport winds through lush farmland then into a mountainous area covered with thick green forest. It's hard to believe that the area was once almost devoid of trees - a landscape dotted mainly with opium crops. But it was. In the heart of the "Golden Triangle" formed by Thailand, Myanmar (formerly Burma) and Laos, the region was infamous for opium, slash and burn agriculture, drug addiction, trafficking, and poverty.
Doi Tung has certainly changed the image of the region. Today, villagers have options other than opium growing. Alternative livelihood opportunities have evolved from reforestry (tree planting) to operating coffee and macadamia nut plantations or working in one of the project's factories (ceramics, paper, textiles, coffee, macadamia nuts), museums, stores, gardens, or hospitality businesses. By the time the 30-year project concludes in 2017, all of the business units will have been turned over to the community.
As they say, seeing is believing. Whether it's shopping for Doi Tung's high quality products in their exclusive Mae Fah Luang stores in Bangkok, tasting their coffee at the Starbucks-like shops around the country, visting one of their educational museums, or talking to villagers, it is very clear that this project has had a dramatic effect on the quality of life of the over 10,000 people in the region. Villagers say they have learned how to run businesses, manage and take control of their own destinies and are now able to take over the businesses successfully.
My organization, the Consortium of Humanitarian Agencies (CHA), is studying the Doi Tung model for applicability in Sri Lanka. Jennifer's organization, the Rural Enterprise Network (REN), supported the trip as a way to study Doi Tung's highly successful production centres and marketing approach. We're already making some progress in transferring some Doi Tung knowledge and are sharing the story in Sri Lanka to show others what's possible with long-term planning.

